Title: Professor, College of Liberal Arts & Sciences

Campus: Federal Way, Wash.

Lisa Power is a professor at DeVry University in the College of Liberal Arts and Sciences where she teaches classes focusing on written and oral communications, as well as marketing, career development and business. Her specialties are in the areas of marketing communications and advertising.
 
Ms. Power has been a professor at DeVry University for the last 8 years. During her tenure at DeVry University, she has taught courses in both onsite and in hybrid environments. She has also contributed to the course development in the areas of small business and entrepreneurship, journalism, marketing and professional writing. Ms. Power’s prior professional experience includes consulting for a wide variety of technology companies, including Microsoft and Real Networks, as well as a strong background in advertising and media. 
 
Ms. Power is also one of the founding members and a member of the board of directors for Freelance-Seattle.net. She holds memberships in a number of professional associations, including the American Marketing Association, The Pacific Northwest Writer’s Association. She also serves as the faculty advisor of the student Toastmaster’s Club.
 
Ms. Power holds a bachelor’s of science in mass communication and political science from Northern Michigan University and a master’s of science in advertising from Syracuse University’s S.I. Newhouse School of Public Communication.
 
Thought Leadership
 
-       In marketing, she believes location-based services will continue to grow, as most smart phones become equipped with GPS by the end of 2011. Location-based advertising will provide retailers with the ability to add new location dimensions to the way retailers reach out to customers. An understanding of effective advertising strategies in this area will provide big payouts and tremendous results; however, misuse of this technology could seem like stalking to some customers.
 
-       The evolution of the online textbook will be essential to the world of education. Putting textbooks online will be costly and publishers are likely to pay for the conversion if they maintain exclusive rights to the sale of content. But, with students demanding access to content using e-reader devices, the outcome of this conflict will likely lead to a more rapid migration of students to online and hybrid classrooms. By having texts and courses online, this makes education much more accessible to everyone and also allows the U.S. to remain competitive with other countries in the education race.
 
 
To schedule an interview with Lisa Power, contact Maura Ashe at 312-861-5225 or maura.ashe@mslgroup.com. 

 

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