Title: Associate Professor, College of Business & Management

Campus: New Brunswick, N.J.

Michael Faulkner is an associate professor at DeVry University in the College of Business & Management and Keller Graduate School of Management, where he teaches courses in advertising & public relations, business and technology, business planning and more. His specialties are in business marketing, operations and branding, and he shares that knowledge with students across a variety of courses, including Market Research, Project Management, Economics and International Marketing.
 
Dr. Faulkner has been with DeVry University since 2005. Previously, he was the president of Tranversified Marketing Group, the senior vice president of Direct Marketing Association, a product manager at Dun & Bradstreet, Inc. and the owner of Marketing Solutions.
 
Dr. Faulkner has won several awards, including the DeVry University Innovative and Creative Teacher, the Golden Key International Honor Society, Toastmasters International Certification as an Advanced Communicator and the New York Society of Association Executives Outstanding Achievement Award. He has vast experience in public speaking, and is a Rotary International Fellow. Dr. Faulkner has contributed to several research projects, including:
 
-       “Expansion of the Direct Marketing Concepts in the Insurance Industry”
Quantitative analysis of how direct marketing has expanded in the insurance field, published in the Journal of the Society of Insurance Research, North Granby, Ct, Spring, 1997.
 
-       “The Faces and Places of Outbound Teleservices in the United States”
A Quantitative survey of the economic impact on the people and places, resulting from over-regulation of the industry. Results published in a white paper of same title by the Direct Marketing Association and distributed to all members of the US Senate and House plus 200 media outlets in June 2002.
 
-       “A Whirlwind of Change”
A Quantitative survey of the impact that the transformation of US population demographic shifts resulting primarily from immigration will have on nonprofit organizations. Results published by University of Michigan and ProQuest, Ann Arbor, Mi., 2007.
 
He has contributed to several white papers, including:
 
-       The Faces and Places of Teleservices, Also included a research survey. Available online @ www.the.dma.org. June 2002. Distributed to all members of the US Congress and 250 representatives of the media.
 
-       The Viability of Using Ringback Signals as Part of Stronger Predictive Dialer Standards, Available online @ www.the.dma.org, March 2002. 
 
-       Tax Credits that Are Good for the Teleservices Industry,Available online @ www.the.dma.org. April 10, 2002.
 
Dr. Faulkner has written several books, including “Thinking About, Planning, Forming, and Starting Your Own Small Business,” “Networking for the College Student and Recent College Graduate,” and “Coming Face to Face With the Neo-Warmers; A Common Sense Guide to Dealing with the Political Left and Global Warming.”
 
Dr. Faulkner is very involved in the local New Jersey community, and is a board member of organizations such as the Heart of the Arts Project, La Centra Dance Ensemble and the
Rutgers Alumni Association. He is also a member of the American Marketing Association (AMA), the American Society of Association Executives (ASAE), the Golden Key International Honor Society and the MENSA Society.
 
He holds a doctoral degree in organizational management nonprofit association leadership from Union Institute and University, a master’s degree in direct marketing communications from New York University, a master’s of business administration in marketing from the New York Institute of Technology, a bachelor’s degree from Rutgers University and an associate’s degree in contemporary American history from St. Louis Community College at Florissant Valley.
 
Thought Leadership
 
-       Sees a rethinking of the role and importance of management. Businesses may reach a stage with value chain arrangements, outsourcing, project teams, reemphasis of leadership, and other organizational redevelopment concepts that could cause us rethink the need, role and responsibilities of traditional management.
 
-       Predicts that education and training will become more personalized and customized. There will be less and less emphasis on the traditional liberal arts and general curriculum courses. Universities, colleges and private organizations including private firms will team up to begin creating learning AND training focused on the needs of business. Courses will be geared toward what businesses need to compete in the global markets not what students have been traditionally receiving.
 
-       Predicts value chain models replacing the supply chain models in how businesses are set up and run. Sees “co-competition” replacing the fierce competition of businesses even in the same field and industry as firm learn to work with each other, the government and industry associations in order to bring total satisfaction to customers.
 
 
-        Knowledge-based industries will continue to replace smoke-stack industries and the new jobs will involve more thinking, analyzing, research, interpretation, and the “soft skills” than traditional hands on hard skills. New age workers will need to be thinkers and critical problem solvers rather than builders, fixers, and repairers. 
 
 
To schedule an interview with Michael Faulkner, please contact Susie White at 312-861-5219 or at susie.white@mslgroup.com.

 

 

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