Mr. Pearsall is a senior professor and department chair at DeVry University where he specializes in global business, marketing, customer relationship management (CRM), strategic planning and executive management. He shares his expertise with students by teaching the following courses: business law, legal and ethical issues in business, accounting, finance and several marketing courses.
In addition to his career as an educator at DeVry University, a post he has held since 2002, Mr. Pearsall has over twenty-five years of industry experience in global marketing, sales, operations management and strategic planning gained while conducting business in over 30 countries in North America, Latin America, Europe, the Middle East, Far East and Asia Pacific Rim. As Director of Global Marketing for United Technologies Carrier, he managed marketing strategies, brand expansion programs and channel development initiatives on a global scale. While President and CEO of Primary Service Group, LLC, a subsidiary of Washington Gas Light, he led the development and roll-out of a merger and acquisition program in the service industry. He also served as a Principal in IBM's global consulting practice, providing thought leadership to executives on e-commerce, CRM initiatives and marketing strategies.
Mr. Pearsall received a master’s degree in business from the University of Rochester and a bachelor’s degree in business from LeMoyne College. He is currently a member of the American Marketing Association and the American Management Association. His work both as a professor and department chair has earned him DeVry University’s Pride Award for excellence in teaching.
- Believes that executives will be challenged in making decisions to grow their firms, make good investment decisions and grow market share.
- Predicts that we will find the challenge to communicate our products and services to be more difficult than ever before. As a result, differentiation will increase as a marketing goal.
- Firms will need to employ every skill-set in their arsenal to address the diversity and pace of the global marketplace; choices for locations to produce, source and sell products and services has never been more dynamic.
- Global financial analysis will be a key element in leading a successful enterprise in the future, especially during consideration for growth, development and acquisitions.
- Technology will continue to drive business growth – from the application of technology in products to the use of technology to shorten the product introduction cycle time.
To schedule an interview with Louis Pearsall, please contact Katie Pearson at (312) 861-5248 or firstname.lastname@example.org.